
About This Product
PLUM Rice Water & 10% Niacinamide Serum Clarity Boost Fragrance-Free 30 ML
Product Overview
PLUM Rice Water & 10% Niacinamide Serum is a daily clarity-boosting formula designed to brighten, hydrate, and refine skin texture. Suitable for all skin types, this fragrance-free serum combines 10% Niacinamide with Rice Water, Squalane, and Caffeine to target blemishes, uneven tone, excess oil, and dullness.
Gentle yet effective, this multi-tasking serum supports stronger skin barrier health while delivering visible clarity and balanced hydration from the very first use.
Key Benefits & Features
10% Niacinamide for Visible Clarity
• Helps reduce appearance of blemishes and acne marks
• Targets uneven skin tone and dark spots
• Refines pores and smooths texture
• Supports balanced oil production
Brightens from First Use
• Promotes clearer and more even-looking skin
• Reduces dullness for a radiant glow
• Suitable for both men and women
2X Instant Hydration Boost
• Enriched with Rice Water and 5% plant-derived Squalane
• Clinically proven to deliver enhanced hydration
• Softens and nourishes the skin deeply
Rice Water & Rice Ferment Complex
• Helps improve skin clarity
• Supports skin barrier strength
• Enhances overall smoothness and suppleness
Caffeine & Licorice Extract
• Caffeine (1%) helps refresh and energize skin
• Licorice root extract supports brightening
• Helps calm and comfort stressed skin
Barrier-Strengthening Formula
• Boosts skin resilience
• Helps maintain moisture balance
• Suitable for acne-prone, oily, dry, and combination skin
Lightweight & Fast Absorbing Texture
• Non-greasy finish
• Absorbs quickly without residue
• Ideal for daily morning and night use
Clean & Fragrance-Free Formula
• No added fragrance
• Gentle for everyday application
• Designed for consistent long-term use
How to Use
• Apply 2–3 drops on cleansed skin
• Gently pat until fully absorbed
• Follow with moisturizer
• Apply sunscreen during daytime use
• Use daily for best results
Key Ingredients
• Niacinamide (10%) – Improves clarity, tone, and oil balance
• Oryza Sativa (Rice) Extract – Brightening and nourishing
• Rice Ferment Filtrate (Sake) – Supports skin renewal
• Squalane (5%) – Lightweight hydration support
• Caffeine (1%) – Energizing and refreshing
• Glycyrrhiza Glabra (Licorice) Root Extract – Tone-enhancing botanical
• Sodium Hyaluronate – Moisture-binding hydration
• Tocopheryl Acetate (Vitamin E) – Antioxidant support
Full Ingredient List
Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate.
Product Specifications
• Brand: PLUM
• Product Type: Niacinamide Face Serum
• Variant: Rice Water & 10% Niacinamide
• Volume: 30 ML
• Skin Type: Suitable for all skin types
• Fragrance: Fragrance-Free
• Usage: Daily – Morning & Night
Achieve clearer, brighter, and smoother-looking skin with PLUM Rice Water & 10% Niacinamide Serum – a powerful everyday solution for balanced hydration and visible clarity.